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Haro Bikes - The Rise of BMX Freestyle Vol 1 + Vol 2

Home / HARO BMX (Old School) / Haro Bikes - The Rise of BMX Freestyle Vol 1 + Vol 2

Haro Bikes - The Rise of BMX Freestyle Vol 1 + Vol 2

When Bob Haro took a bold step into the business world of BMX in late 1978, who could have predicted the impact of that decision on American and global youth culture. This book charts the story of the Haro brand from Bobs humble beginnings as a BMX racer and aspiring entrepreneur in southern California, through the years working for the BMX Action magazine as a staff artist, and into the infamous 1980s - an unrivaled period of intense progression and creativity for the new sport. As the story evolves through the decade, and new brands enter the scene, Haro Designs scales up and leads freestyle into a new era. Read all about it .....

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In the more familiar BMX freestyle world, Haro continued to recruit the most exciting "breakthrough" vert and flatland riders in the world. With a dedicated presence in Europe, and a larger, more evolved team in the United States, Haro would continue to dominate both the freestyle market, and the International contest scene. As the dust settled at the conclusion of 1992, the Haro brand had changed hands for the third time in six years. The once thriving freestyle scene had become a neon wilderness, and the realities of life in the corporate bicycle industry had taken a toll on the small, enterprising management team at Haro Designs. But the double chevron would endure, and rise to become a leader once again. And the rest is history.

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